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is the Epitome of Excellence
In 2013, Midas approached me to create a new design language for Midas and with it a new mixing console. Having designed for Bentley, I am intimately familiar with the challenge of transforming a brand while retaining the precious heritage – in this case the 40 year old iconic British mixing console brand Midas. Representing the pinnacle of its industry, Midas is the Epitome of Excellence. When it comes to ergonomics, performance and style, the aspects of a high-performance luxury car equally apply to a high-end mixing console. I was given a blank sheet of paper for my choice of materials. This meant considering lightweight materials such as top-grade aluminium, while using a sophisticated steel construction, for high-impact structural areas. High attention was paid to the tactile elements such as fader knobs and the illumination to work under all background conditions.
From the onset the idea was to break the mould! Hence the form study deliberately tried to break away from the static, bulky feel of today's mixing consoles. Instead making it more dynamic, ergonomic, yet luxurious. Colours, size, mobility and hardware were given equal importance to arrive at the M32R LIVE - a true projection of the brand, today.
Rajesh Kutty
